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Advertise
on FHLEOA.org
Advertising on the Web has some distinct advantages over the TV
set and tabloid, billboard and bus.
The Web audience is also a highly desirable one. With the latest
estimates counting 13 percent of US residents online, you're still
reaching the cream of the crop: according to a recent Business Week
report, over 40 percent of the Web audience makes over US$50,000
a year.
Advertising on FHLEOA.org provides a unique opportunity for your
business. On the one hand you get your product, brand or web site
out to a large potential audience. There are over 20,000 federal
law enforcement officers. However, that's now the only audience
interested in what FHLEOA does. With the latest US Census putting
Hispanics as the largest minority group in America, what FHLEOA
does will cascade down into corporate America as well. On the other
hand your advertising dollars go to support a worthwhile organization.
FHLEOA is a not for profit organization that focuses on Hispanic
Law Enforcement officers with a strong desire to see Hispanic workers
in all fields enjoy equal treatment.
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Price for Impressions
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Minimum
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Size
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CPM*
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10,000
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100x130
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$3.00
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10,000
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468x60
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$2.50
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25,000
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100x130
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$2.00
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25,000
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468x60
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$1.50
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50,000
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100x130
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$1.50
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50,000
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468x60
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$0.75
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Price for Click Through
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Minimum
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Size
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CPC**
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50
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100x130
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$1.25
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50
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468x60
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$1.00
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100
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100x130
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$1.00
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100
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468x60
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$0.75
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150
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100x130
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$0.75
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150
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468x60
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$.50
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468x60 (15KB) Banner Ad
As you can see from the price card above FHLEOA.org offers two sizes
of banner. The larger banner is located at the bottom of every page.
The bottom of the page is considered a less effective location.
To compensate for this the banner is larger in size and smaller
in price. Banners can be .gif or .jpg format and no larger than
15KB in size without animation.
100x130 (6KB) Banner Ad
The smaller banner is very well placed on each main section
page. This prominent placement makes up for the smaller size and
larger price. Regardless of your product we recommend this banner
choice. Banners can be .gif or .jpg format and no larger than 6KB
in size without animation.
Don't Have a Banner?
If you don't have a banner of your own we will be happy to create
one for you. There is an extra fee of $12.00 for this service for
either banner size.
Priority Bonus
This is a great way to make sure your banner is shown more often.
Each banner is given a priority of 1 by default. For example, if
you have 5 banners in the group and one of the banners has a weight
of 2 then the banner will appear twice as many times as banners
set to 1. If you have a banner set with a weight of 5 and the rest
have a weight of 1, then that banner will appear 5 times more than
the others.
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Priority Bonus for Impressions
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#
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Price
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1
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Default
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2
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$5
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3
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$10
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4
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$15
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5
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$20
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Priority Bonus for Click Through
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#
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Price
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1
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Default
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2
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$10
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3
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$20
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4
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$30
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5
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$35
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CPM vs. CPC
So, should you pay for impressions or clicks? The answer is
really based upon the goal of your particular advertising campaign.
If you want to get your name out, or get the name of your new product
into the minds of the audience then impressions is the way to go.
More of them are shown and with a priority bonus you can really
flood the audience with your ad. If, on the other hand, you want
to drive traffic to your web site then clicks is the only way to
really be sure this is happening. If you buy 150 clicks then your
banner stays in rotation until 150 people click on your banner.
When you're ready to advertise or have questions this page doesn't
answer click on "contact"
to let us know.
* CPM = Cost Per Thousand (M is the Roman Numeral for thousand).
This is the cost for each 1000 times your banner is shown on the
site.
** CPC = Cost Per Click This is the cost per each time your banner
is clicked on.
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